BEYOND THE EASEL: The Business of Art 101

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Rosetta DeBerardinis:

Instructor: Rosetta DeBerardinis, School 33 Resident Studio Artist, Liquitex Artist of the Month: 2007, contributor to Daily Campello Art News, former Art Tour Guide, and abstract painter whose work has been exhibited and sold at commercial galleries and art venues in the Washington metro area, Baltimore, Richmond, VA. Dallas, TX, Croatia, India, China, New Jersey,and museums in Washington, DC and Dallas, Texas.


Beyond the Easel

This course is designed for artists who want to approach art as a business. Defining goals, identifying the market, the studio, developing a body of work, marketing tools, promotion, the Internet, galleries and other venues are some of the topics to be discussed. It will provide the basic organizational and marketing skills required to exhibit and sell artwork. Years of research and personal experience are fused together to deliver a firm foundation for those determined to understand the business of art. Artists are required to bring a notebook and a writing instrument.

Date: June 27, 2010

Location: Zenith Gallery

Chevy Chase Pavilion

5335 Wisconsin NW

2nd Level (Next to Cheese Cake Factory

Chevy Chase DC 20015

Time: 10:00-5:00

Cost:

Members $50

Non-Members $75.00

Class Size: 20


NOTE:

I took this class and it is an excellent introduction to things artists need to be considering beyond their craft. This class is made of the stuff graduate programs refuse to confront.From exhibition venues, to studio practices, to seeking mentoring, to how to market yourself, to even hanging your first show. Rosetta provides you with lots of stories some researched, some told over wine after a reception, but always filled with information to be seriously pondered. Because of her legal background Ms. DeBerardinis, takes the time to research her topics to their fullest. I highly recommend this class for all artists, because without a fundamental understanding of this challenging business we, the artists, can never have power over our lives and the work we produce to sustain us.

Claudia Aziza Gibson-Hunter




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